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Loobie’s Story


Loobie’s Story was born in New Zealand after the founders spent 15 years travelling around the world, collecting and chasing the trends, now they share their obsession and love of all that is fashion with you. Loobie’s Story designs clothes for women like them, at a similar stage in life, wanting to be youthful but not fashion victims. We wanted to create something outside of fashion, clothes that would suit a lifestyle and a personality and would endure.ims. They wanted to create something outside of fashion, clothes that would suit a lifestyle and a personality and endure